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adidas - Head of FTB Partnerships Activation

$0.00

Head of Partnerships Activation department (2019 - 2024), leading the 360° activation for top football partners with €12M annual budget (Clubs, Federations, UEFA and FIFA competitions).

  • +35% YoY net sales growth through lifestyle trend activation

  • Sport x culture ideation: “Humanrace FC”, 1st ever cross A-clubs campaign featuring Pharrell Williams

  • Real Madrid x Y3, driving 4× higher PR/social reach

  • GenZ: World Cup’22 Federation kit launches – 4X PR and social reach vs WC’18

  • WWC - AU NZ 2023: most liked post in adidasfootball and 4x NS volumes

Head of Partnerships Activation department (2019 - 2024), leading the 360° activation for top football partners with €12M annual budget (Clubs, Federations, UEFA and FIFA competitions).

  • +35% YoY net sales growth through lifestyle trend activation

  • Sport x culture ideation: “Humanrace FC”, 1st ever cross A-clubs campaign featuring Pharrell Williams

  • Real Madrid x Y3, driving 4× higher PR/social reach

  • GenZ: World Cup’22 Federation kit launches – 4X PR and social reach vs WC’18

  • WWC - AU NZ 2023: most liked post in adidasfootball and 4x NS volumes