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Leading the European Football Activation department (2016-2019), steering the global | local organization to land an European FTB activation footprint, including GtM calendar, budget and activation tools.
defining the operating model of the regional brand team (R&Rs and interaction model), Implementing and executing first approach to consolidated media buy;
+35% increase in traffic and +18% in footwear sales for .com through digital partnerships;
NPS leadership in 2017 thanks to the ideation and implementation of TANGO LEAGUE community program;
Retail domination through FTW wall transformation (>3.000 doors)
Leading the European Football Activation department (2016-2019), steering the global | local organization to land an European FTB activation footprint, including GtM calendar, budget and activation tools.
defining the operating model of the regional brand team (R&Rs and interaction model), Implementing and executing first approach to consolidated media buy;
+35% increase in traffic and +18% in footwear sales for .com through digital partnerships;
NPS leadership in 2017 thanks to the ideation and implementation of TANGO LEAGUE community program;
Retail domination through FTW wall transformation (>3.000 doors)